The Marketing of Febreze

Seriously "Sensitive" to Pollution

The Marketing of Febreze
(and Other Ways We’ve Been Had)

The commercials and advertisements we see are almost all carefully crafted by teams of “scientists”so that they have the greatest impact possible, resulting in people believing that we NEED to buy and use these products for our lives to be complete.

Here’s how Febreze was marketed and we the people have been manipulated into buying and using an unnecessary and toxic product.

Some excerpts from an article well worth reading:

Febreze

How Companies Learn Your Secrets

By CHARLES DUHIGG

… “When they got back to P.& G.’s headquarters, the researchers watched their videotapes again. Now they knew what to look for and saw their mistake in scene after scene. Cleaning has its own habit loops that already exist. In one video, when a woman walked into a dirty room (cue), she started sweeping and picking up toys (routine), then she…

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About sondasmcschatter

I was encouraged to start a blog as I suffer from MCS /multi chemical sensitivities & other health problems & I have helped several hundred others who suffer from MCS set up "Safe Homes" & given them encouragement & HOPE & share information & lots of laughs along the way also. When you choose to use fragrances, chemicals, or pesticides, You are not simply making a choice for yourself, You are making a choice for everyone around you!!!! What makes me an expert on MCS-- not a darn thing-- BUT have lived with it for years-& years- & have learned lots the HARD WAY-- by experience!! And want to give others help & HOPE & encouragement -- as I know there are not many who understand what it is to live with this illness- & ALL THAT GOES WITH IT!!! Internet has been my way of communication with many who we are confined to their "safe homes" all over the USA & other countries!! I have communicated with many HUNDRED by e-mail-- phone & letters & internet forums-- I hope this blog will help in a better way to share laughter-- hope & information!!! As for many are not any longer able to even leave their homes-- & communication is sooo important & sharing & encouragement & GIVING HOPE!!!
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7 Responses to The Marketing of Febreze

  1. Stephanie says:

    How did febreze get such a foothold in our society? It’s kind of scary. I just saw a post where someone mentioned that an air purifier sprays febreze to make the house “smell good”. Air purifier and febreze in the same sentence sounds like an oxymoron to me unless the purifier is destroying the febreze in the air 🙂

    • IT JUST SHOCKS ME— HOW MANY PEOPLE HAVE NO CLUE HOW TOXIC ALL THAT CRAP IS!!!!!!!!!! WHEN SOME OF OUR FRIENDS FOUND OUT WE HAD TOXIC AVON POURED INTO OUR YARD– THEY SAID– TRY FEBREZE TO COVER IT UP—– WHAT??????????? EXCUSE ME???????????? ONE GUY EVEN SAID PUT MOTH BALLS UNDER YOUR PORCH– THAT SHOULD TAKE CARE OF IT!!!!!!! WHAT??????????? EXCUSE ME??????????????? YOU WONDER WHAT ON EARTH PEOPLE THINK—– ARE THEY THAT NAIVE OF THE TOXIC CHEMICALS???????????? BUT WHEN WE THINK ABOUT IT—– WAY WAY WAY TOOOOOOOOOOOOOOO MANY PEOPLE DON’T SEEM TO HAVE A CLUE AT ALL!!!!!!!!!!! NO WONDER WE CAN’T LEAVE OUR MCS SAFE HOMES!!!!!!!!!!!! EVERYONE THANKS NOTHING ABOUT USING TOXIC CHEMICALS!!!!!!!

      • Stephanie says:

        I wish people knew/remembered that clean means no smell. The canned “fresh air” is NOT clean.

        I know, I’m preaching to the choir 🙂 We’ll rant and rave on your unscented soapbox 🙂

      • AMEN!!!!!!!!!!! MY GOAL IS TO GET SOOOOOOOOOOOO MANY ON THAT UNSCENTED SOAP BOX WITH US— WE HAVE TO HOLD ON TO EACH OTHER –TO KEEP FROM FALLING OFF THE SOAP BOX!!!!!!!! 🙂

      • Stephanie says:

        I love it 🙂

        I was having a conversation today with a couple of women. One told us about her sick son (who cleans carpets) and the docs don’t know what’s wrong. She is going to have her son call me. The other woman is up on that soapbox with us. 🙂 We are making a difference one person at a time.

      • AWESOME— I HOPE ONE MORE PERSON CAN BE HELPED!!!!!!!!!!!!!!!!!!! I TOLD GARY WHEN I STARTED THIS BLOG— IF I GAVE JUST ONE PERSON HOPE— WHEN THEY WERE NOT GETTING ANY HELP OR HOPE—( BECAUSE I CERTAINLY KNEW WHAT THAT WAS LIKE ) —— THEN MY BLOG WOULD BE WORTH IT—- NOT IN MY VERY VERY VERY WILDEST DREAMS– DID I EVEN THINK– I WOULD MEET SOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO MANY PEOPLE WITH HEALTH PROBLEMS– FROM NOT ONLY ALL OVER THE USA– BUT ALL OVER THE WORLD– & SOOOOOOO MANY COUNTRIES I HAD NEVER EVEN HEARD OF—- I HAVE SAID—– HOW DO THEY FIND ME????? BUT I REALLY KNOW IT IS GOD——- WHO BRINGS US TOGETHER!!!!!!!!!!! WE HAVE MCS SISTERS– WHO ARE NOW FAMILY!!!!!!!!!! GOD IS GOOD!!!!!!!!

      • Stephanie says:

        You have helped many people. Because you have educated, you have empowered them to help themselves (and others). Keep up the good work. Your blog is a success 🙂

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