YOU ARE WHAT YOU WEAR HAS ANOTHER MEANING– IF YOU SUFFER FROM MCS– & ARE TRYING TO FIND NON-TOXIC CLOTHING!!!!!!!
Color is both symbolic and persuasive. For instance, red means stop. It also arouses feelings of excitement. Have you ever been at a red light and seen a McDonalds sign? At that moment, did you start craving an ice cream cone, french fries, or a hamburger? This occurrence seems all too common.
Color, Psychology, and Marketing
Companies use color in powerful ways. Branding is an art, not an afterthought. It is also an area of study. Companies use color psychology to better understand how they ought to sell products, promote services, and represent their purposes. After understanding the impact colors have on people’s psyches, companies use this information to decide on what logos, websites, and uniforms they will use.
UniFirst Corp is a company that provides specialized uniforms to companies throughout the United States and Canada. The director of marketing claims that “Utilizing the psychology of colors can help reinforce a…
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